What's new

Axfoundation, Millow, and Alex&Phil are new partners in FullkornsFrämjandet (Whole Grain Promotion). By combining research, sustainable product development, and new food solutions, they want to help increase the consumption of whole grains. Together, they are working to create more nutritious, climate-smart products while strengthening public health.

A study shows that young people are motivated to eat more whole grains because of increased energy, satiety, and better stomach health—not because of finger-pointing. Through the Whole Grain Boost initiative, approximately 10,000 students in Västra Götaland will have the opportunity to eat more whole grains in school meals, in line with dietary recommendations. The aim of the initiative is to increase the consumption of whole grains among young people for better public health.

The winning whole grain sandwich lowers the threshold for choosing whole grains in everyday life. It's delicious without being complicated! Power Roll is a wrap with whole grain tortilla filled with hummus, yogurt with a hint of lemon zest, baby spinach, and chicken. The sandwich was created by Thomas Broström in Boden, who tested it on his teenage son, and it was also a hit with the jury led by Carolina Klüft.

FullkornsFrämjandet is launching Whole Grain Day, a new annual theme day on January 14 to raise awareness of the health benefits of whole grains and inspire smart everyday choices. The inaugural year will be marked by a store campaign and the final of the Whole Grain Sandwich Competition. The initiative brings together researchers, organizations, and the business community to promote better public health.

Polfärskt is one of Sweden's largest distributors of bread to grocery stores, with 24 companies around the country. Close cooperation with bakeries ensures daily deliveries of fresh bread to stores. As a new partner in FullkornsFrämjandet, Polfärskt wants to contribute to increased knowledge about whole grain bread as a healthy and climate-smart choice.