
Become a whole grain partner
WE ARE PROUD OF THE COOPERATION
Whole Grain Promotion is a partnership between industry, academia, government, public food service and civil society organizations. Below you can read more about our partners. There is also a steering group in Whole Grain Promotion that you can read about here.

Lantmännen
Lantmännen is owned by 18,000 Swedish farmers and Lantmännen Unibake and Lantmännen Cerealia produce flour, bread, breakfast products, pasta and pancakes etc. Lantmännen's green sprout stands for responsibly produced food.
- Visit lantmannen.se

Wasa
Founded in 1919, Wasa is the world's largest crispbread bakery and sells its products in more than 40 countries, from Sweden to the U.S. In 1999, Wasa became part of the Barilla Group.
- Visit wasa.com

Nestlé
Nestlé is the world's largest food producer, offering a wide range of products including coffee, baby food, confectionery, breakfast cereals, medical nutrition, animal feed and plant-based foods.
Visit nestle.se

Swedish bakers and confectioners
Sveriges bagare & konditorer is the trade organization for the bakery industry in Sweden. We were founded in 1900 and have ever since worked with good bread for everyone throughout Sweden, regardless of whether it is a small, medium or large bakery. The Swedish Bakers & Confectioners Association and the Bread Institute are partners.
- Visit bageri.se

The Bread Institute
The Bread Institute aims to be the natural source of knowledge about bread in particular and for good food for health and climate-smart food in general. Communicates via all kinds of (social) media. Always based on science with a special heart for whole grains. The Bread Institute and the Swedish Bakers & Confectioners are together a partner.
- Visit brodinstitutet.se

Polarbröd
Polarbröd is a family business with a century-old tradition of northern entrepreneurship and drive. We make more than just bread; we create opportunities to live well and healthily, now and for generations.
- Visit polarbrod.se

City of Gothenburg
In the City of Gothenburg, we take into account the taste preferences of our diners and offer well-prepared and appetizing options that inspire good eating habits.
- Visit goteborg.se

Fazer Bakery
Fazer makes it possible to enjoy the best moments of the day. Fazer Bageri bakes bread in Lidköping, Eskilstuna and Umeå under the Fazer and Skogaholm brands. We think bread is fantastic and have preserved a love of bread and pride in the craft.
- Visit fazer.se

Food companies
We represent Sweden's best industry. Livsmedelsföretagen is an industry and employer organization that works to ensure that food producers in Sweden are characterized by high reputation and diversity and have good growth, profitability and competitiveness.
- Visit livsmedelsforetagen.se

Leksand crispbread
Leksands Knäckebröd started in the 1800s and it is now the sixth generation Joon who runs the company, still according to the same recipe that great-grandmother's grandmother baked her crispbread with.
- Visit leksands.se

National Food Agency
The Swedish National Food Agency's tools are knowledge, advice, rules and control. We work to make it easy for people to eat food that is healthy and sustainable and to promote public health by providing advice on eating habits and food and by promoting sustainable food consumption.
- Visit livsmedelsverket.se

Cancer Foundation
The Cancer Foundation's vision is to defeat cancer. The goal is for fewer people to be affected and more to survive. To achieve this, we work with research funding, knowledge dissemination and advocacy.
- Visit cancerfonden.se

Paulig
Paulig is an international food company with brands like Paulig, Santa Maria and Risenta. We want to create a new, sustainable food culture that is good for people and the planet. For a life full of flavor.
- Visit pauliggroup.com

Chalmers University of Technology
Every day, Chalmers University of Technology drives important societal issues forward, tests new ideas and contributes to future development.
- Visit chalmers.se

Heart and Lung Foundation
Hjärt-Lungfonden works to raise money for Swedish cardiovascular and lung research. We spread knowledge and drive advocacy based on research results, to contribute to a society where it is easy to live healthy.
- Visit hjart-lungfonden.se

Swedish grocery trade
Svensk Dagligvaruhandel is the trade organization for the grocery trade in Sweden. Our member companies are Axfood, Coop Sweden, ICA Sweden, Lidl Sweden and Livsmedelshandlarna. Together we account for more than 95 percent of the grocery trade in Sweden, with more than 3,000 stores across the country.
- Visit svenskdagligvaruhandel.se

Association of Swedish Bakery Suppliers
Sveriges bagare & konditorer is the trade organization for the bakery industry in Sweden. We were founded in 1900 and have ever since worked with good bread for everyone throughout Sweden, regardless of whether it is a small, medium or large bakery.
- Visit livsmedelsforetagen.se

DRF - The National Association of Dietitians
Swedish Association of Dietitians for "Sustainable nutrition for health throughout life"
- Visit drf.nu

Warbro Mill
With great passion, we at Warbro Kvarn have led the development of cultured cereals in Sweden since 2002. We offer a wide range of varieties and products and process both in mills and malting plants. We grind with stone mills to retain as much flavor and nutrition as possible in our flours. All cultivation is organic, and we protect biodiversity in the cultivated landscape. We work in close collaboration with the farmers who have their land in our immediate area in Sörmland and Mälardalen.
We have a strong commitment to research and development in cereals and the food of tomorrow, and will continue to lead developments in these areas in the future.
- Visit warbrokvarn.se

Pågen
Pågen is Sweden's leading bakery in packaged fresh bread and has a wide range of whole grain products.
- Visit www.pagen.se

Lund University
Our research increases understanding of our world, makes complex issues comprehensible and meets global challenges.
- Visit lu.se

Kristianstad University
Kristianstad University conducts research in food science, nutrition and health as well as food culture and communication within the research environment MEAL.
- Visit hkr.se

Swedish Celiac Association
Do you have, or know someone who is affected by celiac disease? The Swedish Celiac Association represents 16,000 members with celiac disease.
- Visit celiaki.se

Generation Pep
Founded in 2016, Generation Pep is a non-profit organization that works to spread knowledge and create engagement around children and young people's health.
- Visit generationpep.se

Alex & Phil
Alex&Phil produces naturally nutritious baby food and works to create good, healthy eating habits from an early age. Alex&Phil is now creating a new generation of baby food in which whole grains play an important role.
• Visit Alex&Phil

Ax Foundation
Axfoundation is an independent, non-profit organization that works practically for a sustainable society. As a partner in Fullkornsfrämjandet (Whole Grain Promotion), we want to contribute to increased whole grain consumption, as more whole grains are an important prerequisite for sustainable and healthy food consumption.
• Visit axfoundation.se

Millow
Millow is a Swedish food tech company that develops next-generation sustainable protein using patented, AI-driven fermentation technology. The result is a nutritious product with high protein content, all essential amino acids, plenty of fiber, and bioavailable minerals such as iron and zinc.
• Visit Millow

Berte Qvarn
Berte Qvarn is Sweden's oldest family business, dating back to 1569.
• Visit Berte Qvarn

Freshly baked
With a personal and local presence throughout Sweden, Polfärskt is working with our bakers to develop the bread range of the future.
• Visit polfarskt.se

Region Västra Götaland
VGR is responsible for ensuring that you have access to good healthcare, and we create the conditions for good health for everyone in Västra Götaland.
• Visit vgr.se
